Ranjit Mahanti

ZEE Plex – a “Cinema to Home” service is launching this innovative platform that would be beneficial to the consumers as well as producers of content. With this platform there would be a convergence of the Television and Digital medium wherein the consumers will be able to watch their favorite movies, shows from the comfort of their homes. The Pay per View model will be available across leading DTH platforms like Airtel Digitel TV, Tata sky, Dish D2h along with their own OTT platform Zee5.

The new model has opened a new ecosystem for the consumption of content by enabling smart as well as traditional ways of distribution. The content would be priced competitively keeping in mind the wide diaspora of audience and regional width enabling a wider reach. The service is backed by the tag line “Abb Har Ghar Banega Cinema Ghar” which is to make the viewers have the experience of going to a cinema plex from the comforts of their households and akin to cinema show timings wherein they could book the slots for their DTH service. The “Smart” angle would enable the convenience factor for watching the same on the OTT at their own time. This would be the steppingstone for building a community that would slowly evolve in the coming years.

Khaali Peeli movie will be available at Rs.299/ per ticket on this new to be launched pay per view model. The Vijay Sethupathy and Aishwarya Rajesh starrer Ka Pae Ranasingam will also be available at Rs199/
Advance booking for viewing the same is now available in most of the DTH services and OTT as follows :

AIRTEL digital TV service subscribers needs to give a missed call on 8800388006 or visit www.airtel.in/dth/zeeplex

Tata Sky subscribers can now whatsapp ZP to 1800 208 6633

D2H subscribers can now book their show on www.d2h.com or d2h infinity app

DISH TV subscribers can visit the MY DISH TV APP or www.mydishtv.in

While subscribers of ZEE5 OTT service can now book their ticket on ZEE5 site .

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